FOOD & BEVERAGE
Nordic Blue
In preparation for their brand & product launch, the Nordic Blue founders needed a user-friendly Shopify website that conveyed their fresh, energetic, and outdoorsy character. In collaboration with Kickoff, we were brought on to write copy for their website launch including a custom product description.
Website Copy
Product Description
Brand Voice
SERVICES
Position Nordic Blue as a fun, clean, and cool brand with a unique electrolyte-infused water. Highlight their commitment to sustainability and their mission to support water-based activities for veterans and first responders. Promote a community of outdoor, active living for everyone.
THE OBJECTIVE
The Process
After receiving the brief from Kickoff, we crafted each page with multiple variations as options for the client. Through rounds of feedback, we refined the copy until it perfectly captured the brand’s vibrant voice.
The Result
The result is fully custom website copy that mirrors the energy of their product. Each page carries a friendly, direct tone while emphasizing what makes them distinct. The brand's values are woven throughout, positioning Nordic Blue as a unique and impactful brand with a forward-thinking culture. The copy is straightforward and clear, but with just enough quippy personality to remain fun and inviting.
